Premier LeaguePeriod 2025–26
Premier League Matchday 18
10 fixtures · 26–28 Dec 2025
€24.7m
Real economy activation · whole round▲ 20% vs Matchday 17
Premier League Matchday 18 (2025–26) activated an estimated €24.7m in the real economy across 10 fixtures, according to Reputation League. That is up 20% on Matchday 17. The top fixture was Arsenal vs Brighton & Hove Albion in London (€4.7m).
Fixtures by activation
Every fixture of Premier League Matchday 18, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Arsenal - Brighton & Hove AlbionLondon · 27 Dec 2025 | €4.7m |
| 2 | Manchester United - Newcastle UnitedManchester · 26 Dec 2025 | €4.2m |
| 3 | West Ham United - FulhamLondon · 27 Dec 2025 | €3.8m |
| 4 | Liverpool - Wolverhampton WanderersLiverpool · 27 Dec 2025 | €3.6m |
| 5 | Chelsea - Aston VillaLondon · 27 Dec 2025 | €2.7m |
| 6 | Sunderland - Leeds UnitedSunderland · 28 Dec 2025 | €2.0m |
| 7 | Crystal Palace - Tottenham HotspurLondon · 28 Dec 2025 | €1.2m |
| 8 | Nottingham Forest - Manchester CityNottingham · 27 Dec 2025 | €1.2m |
| 9 | Brentford - BournemouthLondon · 27 Dec 2025 | €0.73m |
| 10 | Burnley - EvertonBurnley · 27 Dec 2025 | €0.69m |
Club ranking · Matchday 18
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | ArsenalH vs Brighton & Hove Albion | €4.1m |
| 2 | Manchester UnitedH vs Newcastle United | €3.9m |
| 3 | LiverpoolH vs Wolverhampton Wanderers | €3.3m |
| 4 | West Ham UnitedH vs Fulham | €3.3m |
| 5 | ChelseaH vs Aston Villa | €2.3m |
| 6 | SunderlandH vs Leeds United | €1.8m |
| 7 | Nottingham ForestH vs Manchester City | €1.1m |
| 8 | Crystal PalaceH vs Tottenham Hotspur | €1.0m |
| 9 | BrentfordH vs Bournemouth | €0.66m |
| 10 | BurnleyH vs Everton | €0.63m |
| 11 | Brighton & Hove AlbionA vs Arsenal | €0.12m |
| 12 | Aston VillaA vs Chelsea | €0.11m |
| 13 | Wolverhampton WanderersA vs Liverpool | €0.10m |
| 14 | Newcastle UnitedA vs Manchester United | €0.09m |
| 15 | FulhamA vs West Ham United | €0.09m |
| 16 | Leeds UnitedA vs Sunderland | €0.07m |
| 17 | Tottenham HotspurA vs Crystal Palace | €0.07m |
| 18 | Manchester CityA vs Nottingham Forest | €0.06m |
| 19 | BournemouthA vs Brentford | €0.04m |
| 20 | EvertonA vs Burnley | €0.02m |