Premier LeaguePeriod 2025–26
Premier League Matchday 10
10 fixtures · 1–3 Nov 2025
€22.5m
Real economy activation · whole round▲ 6% vs Matchday 9
Premier League Matchday 10 (2025–26) activated an estimated €22.5m in the real economy across 10 fixtures, according to Reputation League. That is up 6% on Matchday 9. The top fixture was Tottenham Hotspur vs Chelsea in London (€5.3m).
Fixtures by activation
Every fixture of Premier League Matchday 10, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Tottenham Hotspur - ChelseaLondon · 1 Nov 2025 | €5.3m |
| 2 | West Ham United - Newcastle UnitedLondon · 2 Nov 2025 | €3.9m |
| 3 | Liverpool - Aston VillaLiverpool · 1 Nov 2025 | €3.0m |
| 4 | Manchester City - BournemouthManchester · 2 Nov 2025 | €2.6m |
| 5 | Fulham - Wolverhampton WanderersLondon · 1 Nov 2025 | €1.9m |
| 6 | Sunderland - EvertonSunderland · 3 Nov 2025 | €1.6m |
| 7 | Brighton & Hove Albion - Leeds UnitedBrighton · 1 Nov 2025 | €1.3m |
| 8 | Nottingham Forest - Manchester UnitedNottingham · 1 Nov 2025 | €1.2m |
| 9 | Crystal Palace - BrentfordLondon · 1 Nov 2025 | €1.1m |
| 10 | Burnley - ArsenalBurnley · 1 Nov 2025 | €0.72m |
Club ranking · Matchday 10
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Tottenham HotspurH vs Chelsea | €4.6m |
| 2 | West Ham UnitedH vs Newcastle United | €3.4m |
| 3 | LiverpoolH vs Aston Villa | €2.7m |
| 4 | Manchester CityH vs Bournemouth | €2.4m |
| 5 | FulhamH vs Wolverhampton Wanderers | €1.6m |
| 6 | SunderlandH vs Everton | €1.5m |
| 7 | Brighton & Hove AlbionH vs Leeds United | €1.2m |
| 8 | Nottingham ForestH vs Manchester United | €1.1m |
| 9 | Crystal PalaceH vs Brentford | €0.93m |
| 10 | BurnleyH vs Arsenal | €0.61m |
| 11 | Newcastle UnitedA vs West Ham United | €0.16m |
| 12 | ChelseaA vs Tottenham Hotspur | €0.14m |
| 13 | Wolverhampton WanderersA vs Fulham | €0.10m |
| 14 | BournemouthA vs Manchester City | €0.08m |
| 15 | Aston VillaA vs Liverpool | €0.08m |
| 16 | ArsenalA vs Burnley | €0.08m |
| 17 | Leeds UnitedA vs Brighton & Hove Albion | €0.07m |
| 18 | EvertonA vs Sunderland | €0.06m |
| 19 | Manchester UnitedA vs Nottingham Forest | €0.06m |
| 20 | BrentfordA vs Crystal Palace | €0.06m |