Premier LeaguePeriod 2025–26

Premier League Matchday 34

10 fixtures · 21–27 Apr 2026
€22.4m
Real economy activation · whole round▲ 4% vs Matchday 33

Premier League Matchday 34 (2025–26) activated an estimated €22.4m in the real economy across 10 fixtures, according to Reputation League. That is up 4% on Matchday 33. The top fixture was Arsenal vs Newcastle United in London (€5.0m).

Fixtures by activation

Every fixture of Premier League Matchday 34, ranked by the real-economy demand it activated in the host city.

#FixtureRelativeActivation
1Arsenal - Newcastle UnitedLondon · 25 Apr 2026
€5.0m
2Manchester United - BrentfordManchester · 27 Apr 2026
€3.7m
3West Ham United - EvertonLondon · 25 Apr 2026
€3.6m
4Liverpool - Crystal PalaceLiverpool · 25 Apr 2026
€2.8m
5Sunderland - Nottingham ForestSunderland · 24 Apr 2026
€2.0m
6Fulham - Aston VillaLondon · 25 Apr 2026
€1.8m
7Brighton & Hove Albion - ChelseaBrighton · 21 Apr 2026
€1.3m
8Wolverhampton Wanderers - Tottenham HotspurWolverhampton · 25 Apr 2026
€1.2m
9Burnley - Manchester CityBurnley · 22 Apr 2026
€0.71m
10Bournemouth - Leeds UnitedBournemouth · 22 Apr 2026
€0.36m

Club ranking · Matchday 34

Economic activation attributed to each club for its fixture in this round, home and away.

Premier League Matchday 34 2025–26 — €22.4m of economic activation · Reputation League