Premier LeaguePeriod 2025–26
Premier League Matchday 35
10 fixtures · 1–4 May 2026
€22.0m
Real economy activation · whole round▼ 2% vs Matchday 34
Premier League Matchday 35 (2025–26) activated an estimated €22.0m in the real economy across 10 fixtures, according to Reputation League. That is down 2% on Matchday 34. The top fixture was Arsenal vs Fulham in London (€5.1m).
Fixtures by activation
Every fixture of Premier League Matchday 35, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Arsenal - FulhamLondon · 2 May 2026 | €5.1m |
| 2 | Manchester United - LiverpoolManchester · 3 May 2026 | €4.2m |
| 3 | Newcastle United - Brighton & Hove AlbionNewcastle upon Tyne · 2 May 2026 | €2.6m |
| 4 | Chelsea - Nottingham ForestLondon · 4 May 2026 | €2.4m |
| 5 | Aston Villa - Tottenham HotspurBirmingham · 3 May 2026 | €1.9m |
| 6 | Everton - Manchester CityLiverpool · 4 May 2026 | €1.8m |
| 7 | Leeds United - BurnleyLeeds · 1 May 2026 | €1.7m |
| 8 | Wolverhampton Wanderers - SunderlandWolverhampton · 2 May 2026 | €1.1m |
| 9 | Brentford - West Ham UnitedLondon · 2 May 2026 | €0.91m |
| 10 | Bournemouth - Crystal PalaceBournemouth · 3 May 2026 | €0.34m |
Club ranking · Matchday 35
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | ArsenalH vs Fulham | €4.4m |
| 2 | Manchester UnitedH vs Liverpool | €3.9m |
| 3 | Newcastle UnitedH vs Brighton & Hove Albion | €2.4m |
| 4 | ChelseaH vs Nottingham Forest | €2.1m |
| 5 | Aston VillaH vs Tottenham Hotspur | €1.7m |
| 6 | EvertonH vs Manchester City | €1.6m |
| 7 | Leeds UnitedH vs Burnley | €1.5m |
| 8 | Wolverhampton WanderersH vs Sunderland | €1.0m |
| 9 | BrentfordH vs West Ham United | €0.81m |
| 10 | BournemouthH vs Crystal Palace | €0.31m |
| 11 | FulhamA vs Arsenal | €0.13m |
| 12 | Nottingham ForestA vs Chelsea | €0.10m |
| 13 | LiverpoolA vs Manchester United | €0.09m |
| 14 | Brighton & Hove AlbionA vs Newcastle United | €0.08m |
| 15 | BurnleyA vs Leeds United | €0.08m |
| 16 | Tottenham HotspurA vs Aston Villa | €0.07m |
| 17 | Manchester CityA vs Everton | €0.06m |
| 18 | West Ham UnitedA vs Brentford | €0.05m |
| 19 | SunderlandA vs Wolverhampton Wanderers | €0.05m |
| 20 | Crystal PalaceA vs Bournemouth | €0.02m |