Premier LeaguePeriod 2025–26
Premier League Matchday 36
10 fixtures · 9–11 May 2026
€22.3m
Real economy activation · whole round▲ 1% vs Matchday 35
Premier League Matchday 36 (2025–26) activated an estimated €22.3m in the real economy across 10 fixtures, according to Reputation League. That is up 1% on Matchday 35. The top fixture was Tottenham Hotspur vs Leeds United in London (€4.8m).
Fixtures by activation
Every fixture of Premier League Matchday 36, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Tottenham Hotspur - Leeds UnitedLondon · 11 May 2026 | €4.8m |
| 2 | West Ham United - ArsenalLondon · 10 May 2026 | €3.8m |
| 3 | Liverpool - ChelseaLiverpool · 9 May 2026 | €3.0m |
| 4 | Manchester City - BrentfordManchester · 9 May 2026 | €2.6m |
| 5 | Sunderland - Manchester UnitedSunderland · 9 May 2026 | €2.1m |
| 6 | Brighton & Hove Albion - Wolverhampton WanderersBrighton · 9 May 2026 | €1.6m |
| 7 | Fulham - BournemouthLondon · 9 May 2026 | €1.5m |
| 8 | Nottingham Forest - Newcastle UnitedNottingham · 10 May 2026 | €1.2m |
| 9 | Crystal Palace - EvertonLondon · 10 May 2026 | €1.1m |
| 10 | Burnley - Aston VillaBurnley · 10 May 2026 | €0.72m |
Club ranking · Matchday 36
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Tottenham HotspurH vs Leeds United | €4.2m |
| 2 | West Ham UnitedH vs Arsenal | €3.2m |
| 3 | LiverpoolH vs Chelsea | €2.8m |
| 4 | Manchester CityH vs Brentford | €2.4m |
| 5 | SunderlandH vs Manchester United | €1.9m |
| 6 | Brighton & Hove AlbionH vs Wolverhampton Wanderers | €1.4m |
| 7 | FulhamH vs Bournemouth | €1.3m |
| 8 | Nottingham ForestH vs Newcastle United | €1.0m |
| 9 | Crystal PalaceH vs Everton | €0.92m |
| 10 | BurnleyH vs Aston Villa | €0.63m |
| 11 | ArsenalA vs West Ham United | €0.16m |
| 12 | Leeds UnitedA vs Tottenham Hotspur | €0.12m |
| 13 | ChelseaA vs Liverpool | €0.08m |
| 14 | BrentfordA vs Manchester City | €0.08m |
| 15 | Wolverhampton WanderersA vs Brighton & Hove Albion | €0.08m |
| 16 | BournemouthA vs Fulham | €0.08m |
| 17 | Manchester UnitedA vs Sunderland | €0.07m |
| 18 | Newcastle UnitedA vs Nottingham Forest | €0.06m |
| 19 | EvertonA vs Crystal Palace | €0.06m |
| 20 | Aston VillaA vs Burnley | €0.05m |