Premier LeaguePeriod 2025–26
Premier League Matchday 37
10 fixtures · 15–19 May 2026
€23.6m
Real economy activation · whole round▲ 6% vs Matchday 36
Premier League Matchday 37 (2025–26) activated an estimated €23.6m in the real economy across 10 fixtures, according to Reputation League. That is up 6% on Matchday 36. The top fixture was Arsenal vs Burnley in London (€6.4m).
Fixtures by activation
Every fixture of Premier League Matchday 37, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Arsenal - BurnleyLondon · 18 May 2026 | €6.4m |
| 2 | Manchester United - Nottingham ForestManchester · 17 May 2026 | €3.9m |
| 3 | Newcastle United - West Ham UnitedNewcastle upon Tyne · 17 May 2026 | €3.3m |
| 4 | Chelsea - Tottenham HotspurLondon · 19 May 2026 | €2.8m |
| 5 | Aston Villa - LiverpoolBirmingham · 15 May 2026 | €1.9m |
| 6 | Everton - SunderlandLiverpool · 17 May 2026 | €1.7m |
| 7 | Leeds United - Brighton & Hove AlbionLeeds · 17 May 2026 | €1.4m |
| 8 | Wolverhampton Wanderers - FulhamWolverhampton · 17 May 2026 | €1.1m |
| 9 | Brentford - Crystal PalaceLondon · 17 May 2026 | €0.74m |
| 10 | Bournemouth - Manchester CityBournemouth · 19 May 2026 | €0.37m |
Club ranking · Matchday 37
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | ArsenalH vs Burnley | €5.6m |
| 2 | Manchester UnitedH vs Nottingham Forest | €3.6m |
| 3 | Newcastle UnitedH vs West Ham United | €3.0m |
| 4 | ChelseaH vs Tottenham Hotspur | €2.4m |
| 5 | Aston VillaH vs Liverpool | €1.7m |
| 6 | EvertonH vs Sunderland | €1.6m |
| 7 | Leeds UnitedH vs Brighton & Hove Albion | €1.3m |
| 8 | Wolverhampton WanderersH vs Fulham | €0.97m |
| 9 | BrentfordH vs Crystal Palace | €0.67m |
| 10 | BournemouthH vs Manchester City | €0.33m |
| 11 | BurnleyA vs Arsenal | €0.17m |
| 12 | Tottenham HotspurA vs Chelsea | €0.11m |
| 13 | West Ham UnitedA vs Newcastle United | €0.11m |
| 14 | Nottingham ForestA vs Manchester United | €0.09m |
| 15 | LiverpoolA vs Aston Villa | €0.07m |
| 16 | Brighton & Hove AlbionA vs Leeds United | €0.06m |
| 17 | SunderlandA vs Everton | €0.06m |
| 18 | FulhamA vs Wolverhampton Wanderers | €0.05m |
| 19 | Crystal PalaceA vs Brentford | €0.04m |
| 20 | Manchester CityA vs Bournemouth | €0.02m |