Premier LeaguePeriod 2025–26
Premier League Matchday 38
10 fixtures · 24 May 2026
€22.5m
Real economy activation · whole round▼ 4% vs Matchday 37
Premier League Matchday 38 (2025–26) activated an estimated €22.5m in the real economy across 10 fixtures, according to Reputation League. That is down 4% on Matchday 37. The top fixture was Tottenham Hotspur vs Everton in London (€4.6m).
Fixtures by activation
Every fixture of Premier League Matchday 38, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Tottenham Hotspur - EvertonLondon · 24 May 2026 | €4.6m |
| 2 | West Ham United - Leeds UnitedLondon · 24 May 2026 | €3.8m |
| 3 | Manchester City - Aston VillaManchester · 24 May 2026 | €3.4m |
| 4 | Liverpool - BrentfordLiverpool · 24 May 2026 | €2.8m |
| 5 | Sunderland - ChelseaSunderland · 24 May 2026 | €2.0m |
| 6 | Fulham - Newcastle UnitedLondon · 24 May 2026 | €1.6m |
| 7 | Brighton & Hove Albion - Manchester UnitedBrighton · 24 May 2026 | €1.4m |
| 8 | Crystal Palace - ArsenalLondon · 24 May 2026 | €1.2m |
| 9 | Nottingham Forest - BournemouthNottingham · 24 May 2026 | €1.1m |
| 10 | Burnley - Wolverhampton WanderersBurnley · 24 May 2026 | €0.68m |
Club ranking · Matchday 38
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Tottenham HotspurH vs Everton | €4.0m |
| 2 | West Ham UnitedH vs Leeds United | €3.3m |
| 3 | Manchester CityH vs Aston Villa | €3.1m |
| 4 | LiverpoolH vs Brentford | €2.6m |
| 5 | SunderlandH vs Chelsea | €1.8m |
| 6 | FulhamH vs Newcastle United | €1.4m |
| 7 | Brighton & Hove AlbionH vs Manchester United | €1.2m |
| 8 | Crystal PalaceH vs Arsenal | €1.0m |
| 9 | Nottingham ForestH vs Bournemouth | €0.97m |
| 10 | BurnleyH vs Wolverhampton Wanderers | €0.60m |
| 11 | EvertonA vs Tottenham Hotspur | €0.12m |
| 12 | Aston VillaA vs Manchester City | €0.09m |
| 13 | Leeds UnitedA vs West Ham United | €0.09m |
| 14 | Newcastle UnitedA vs Fulham | €0.09m |
| 15 | BrentfordA vs Liverpool | €0.08m |
| 16 | Manchester UnitedA vs Brighton & Hove Albion | €0.07m |
| 17 | ChelseaA vs Sunderland | €0.07m |
| 18 | ArsenalA vs Crystal Palace | €0.07m |
| 19 | BournemouthA vs Nottingham Forest | €0.06m |
| 20 | Wolverhampton WanderersA vs Burnley | €0.05m |