Premier LeaguePeriod 2025–26
Premier League Matchday 23
10 fixtures · 24–26 Jan 2026
€21.4m
Real economy activation · whole round▼ 15% vs Matchday 22
Premier League Matchday 23 (2025–26) activated an estimated €21.4m in the real economy across 10 fixtures, according to Reputation League. That is down 15% on Matchday 22. The top fixture was Arsenal vs Manchester United in London (€5.1m).
Fixtures by activation
Every fixture of Premier League Matchday 23, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Arsenal - Manchester UnitedLondon · 25 Jan 2026 | €5.1m |
| 2 | West Ham United - SunderlandLondon · 24 Jan 2026 | €3.8m |
| 3 | Manchester City - Wolverhampton WanderersManchester · 24 Jan 2026 | €3.7m |
| 4 | Newcastle United - Aston VillaNewcastle upon Tyne · 25 Jan 2026 | €2.6m |
| 5 | Everton - Leeds UnitedLiverpool · 26 Jan 2026 | €1.7m |
| 6 | Fulham - Brighton & Hove AlbionLondon · 24 Jan 2026 | €1.6m |
| 7 | Crystal Palace - ChelseaLondon · 25 Jan 2026 | €1.2m |
| 8 | Brentford - Nottingham ForestLondon · 25 Jan 2026 | €0.76m |
| 9 | Burnley - Tottenham HotspurBurnley · 24 Jan 2026 | €0.73m |
| 10 | Bournemouth - LiverpoolBournemouth · 24 Jan 2026 | €0.37m |
Club ranking · Matchday 23
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | ArsenalH vs Manchester United | €4.4m |
| 2 | Manchester CityH vs Wolverhampton Wanderers | €3.4m |
| 3 | West Ham UnitedH vs Sunderland | €3.3m |
| 4 | Newcastle UnitedH vs Aston Villa | €2.4m |
| 5 | EvertonH vs Leeds United | €1.6m |
| 6 | FulhamH vs Brighton & Hove Albion | €1.3m |
| 7 | Crystal PalaceH vs Chelsea | €1.0m |
| 8 | BrentfordH vs Nottingham Forest | €0.68m |
| 9 | BurnleyH vs Tottenham Hotspur | €0.61m |
| 10 | BournemouthH vs Liverpool | €0.33m |
| 11 | Manchester UnitedA vs Arsenal | €0.13m |
| 12 | Wolverhampton WanderersA vs Manchester City | €0.12m |
| 13 | SunderlandA vs West Ham United | €0.09m |
| 14 | Brighton & Hove AlbionA vs Fulham | €0.08m |
| 15 | Aston VillaA vs Newcastle United | €0.08m |
| 16 | Tottenham HotspurA vs Burnley | €0.08m |
| 17 | ChelseaA vs Crystal Palace | €0.06m |
| 18 | Leeds UnitedA vs Everton | €0.05m |
| 19 | Nottingham ForestA vs Brentford | €0.04m |
| 20 | LiverpoolA vs Bournemouth | €0.02m |