Premier LeaguePeriod 2025–26
Premier League Matchday 22
10 fixtures · 17–19 Jan 2026
€25.1m
Real economy activation · whole round▲ 21% vs Matchday 21
Premier League Matchday 22 (2025–26) activated an estimated €25.1m in the real economy across 10 fixtures, according to Reputation League. That is up 21% on Matchday 21. The top fixture was Tottenham Hotspur vs West Ham United in London (€6.4m).
Fixtures by activation
Every fixture of Premier League Matchday 22, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Tottenham Hotspur - West Ham UnitedLondon · 17 Jan 2026 | €6.4m |
| 2 | Manchester United - Manchester CityManchester · 17 Jan 2026 | €4.2m |
| 3 | Liverpool - BurnleyLiverpool · 17 Jan 2026 | €3.6m |
| 4 | Chelsea - BrentfordLondon · 17 Jan 2026 | €2.3m |
| 5 | Sunderland - Crystal PalaceSunderland · 17 Jan 2026 | €1.9m |
| 6 | Aston Villa - EvertonBirmingham · 18 Jan 2026 | €1.8m |
| 7 | Leeds United - FulhamLeeds · 17 Jan 2026 | €1.4m |
| 8 | Nottingham Forest - ArsenalNottingham · 17 Jan 2026 | €1.2m |
| 9 | Brighton & Hove Albion - BournemouthBrighton · 19 Jan 2026 | €1.2m |
| 10 | Wolverhampton Wanderers - Newcastle UnitedWolverhampton · 18 Jan 2026 | €1.2m |
Club ranking · Matchday 22
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Tottenham HotspurH vs West Ham United | €5.6m |
| 2 | Manchester UnitedH vs Manchester City | €3.9m |
| 3 | LiverpoolH vs Burnley | €3.3m |
| 4 | ChelseaH vs Brentford | €2.0m |
| 5 | SunderlandH vs Crystal Palace | €1.7m |
| 6 | Aston VillaH vs Everton | €1.6m |
| 7 | Leeds UnitedH vs Fulham | €1.2m |
| 8 | Nottingham ForestH vs Arsenal | €1.1m |
| 9 | Brighton & Hove AlbionH vs Bournemouth | €1.0m |
| 10 | Wolverhampton WanderersH vs Newcastle United | €1.0m |
| 11 | West Ham UnitedA vs Tottenham Hotspur | €0.17m |
| 12 | BurnleyA vs Liverpool | €0.10m |
| 13 | Manchester CityA vs Manchester United | €0.09m |
| 14 | BrentfordA vs Chelsea | €0.09m |
| 15 | Newcastle UnitedA vs Wolverhampton Wanderers | €0.08m |
| 16 | EvertonA vs Aston Villa | €0.07m |
| 17 | Crystal PalaceA vs Sunderland | €0.07m |
| 18 | BournemouthA vs Brighton & Hove Albion | €0.06m |
| 19 | ArsenalA vs Nottingham Forest | €0.06m |
| 20 | FulhamA vs Leeds United | €0.06m |