Premier LeaguePeriod 2025–26
Premier League Matchday 21
10 fixtures · 6–8 Jan 2026
€20.7m
Real economy activation · whole round▲ 4% vs Matchday 20
Premier League Matchday 21 (2025–26) activated an estimated €20.7m in the real economy across 10 fixtures, according to Reputation League. That is up 4% on Matchday 20. The top fixture was Arsenal vs Liverpool in London (€5.1m).
Fixtures by activation
Every fixture of Premier League Matchday 21, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Arsenal - LiverpoolLondon · 8 Jan 2026 | €5.1m |
| 2 | West Ham United - Nottingham ForestLondon · 6 Jan 2026 | €3.7m |
| 3 | Manchester City - Brighton & Hove AlbionManchester · 7 Jan 2026 | €2.7m |
| 4 | Newcastle United - Leeds UnitedNewcastle upon Tyne · 7 Jan 2026 | €2.6m |
| 5 | Everton - Wolverhampton WanderersLiverpool · 7 Jan 2026 | €1.8m |
| 6 | Fulham - ChelseaLondon · 7 Jan 2026 | €1.7m |
| 7 | Crystal Palace - Aston VillaLondon · 7 Jan 2026 | €1.2m |
| 8 | Brentford - SunderlandLondon · 7 Jan 2026 | €0.77m |
| 9 | Burnley - Manchester UnitedBurnley · 7 Jan 2026 | €0.71m |
| 10 | Bournemouth - Tottenham HotspurBournemouth · 7 Jan 2026 | €0.37m |
Club ranking · Matchday 21
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | ArsenalH vs Liverpool | €4.4m |
| 2 | West Ham UnitedH vs Nottingham Forest | €3.3m |
| 3 | Manchester CityH vs Brighton & Hove Albion | €2.5m |
| 4 | Newcastle UnitedH vs Leeds United | €2.4m |
| 5 | EvertonH vs Wolverhampton Wanderers | €1.7m |
| 6 | FulhamH vs Chelsea | €1.4m |
| 7 | Crystal PalaceH vs Aston Villa | €1.0m |
| 8 | BrentfordH vs Sunderland | €0.69m |
| 9 | BurnleyH vs Manchester United | €0.59m |
| 10 | BournemouthH vs Tottenham Hotspur | €0.33m |
| 11 | LiverpoolA vs Arsenal | €0.13m |
| 12 | ChelseaA vs Fulham | €0.09m |
| 13 | Nottingham ForestA vs West Ham United | €0.09m |
| 14 | Brighton & Hove AlbionA vs Manchester City | €0.09m |
| 15 | Leeds UnitedA vs Newcastle United | €0.08m |
| 16 | Manchester UnitedA vs Burnley | €0.08m |
| 17 | Aston VillaA vs Crystal Palace | €0.07m |
| 18 | Wolverhampton WanderersA vs Everton | €0.06m |
| 19 | SunderlandA vs Brentford | €0.04m |
| 20 | Tottenham HotspurA vs Bournemouth | €0.02m |