Premier LeaguePeriod 2025–26
Premier League Matchday 20
10 fixtures · 3–4 Jan 2026
€19.8m
Real economy activation · whole round▼ 20% vs Matchday 19
Premier League Matchday 20 (2025–26) activated an estimated €19.8m in the real economy across 10 fixtures, according to Reputation League. That is down 20% on Matchday 19. The top fixture was Tottenham Hotspur vs Sunderland in London (€4.9m).
Fixtures by activation
Every fixture of Premier League Matchday 20, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Tottenham Hotspur - SunderlandLondon · 4 Jan 2026 | €4.9m |
| 2 | Manchester City - ChelseaManchester · 4 Jan 2026 | €2.9m |
| 3 | Newcastle United - Crystal PalaceNewcastle upon Tyne · 4 Jan 2026 | €2.4m |
| 4 | Aston Villa - Nottingham ForestBirmingham · 3 Jan 2026 | €1.8m |
| 5 | Everton - BrentfordLiverpool · 4 Jan 2026 | €1.7m |
| 6 | Fulham - LiverpoolLondon · 4 Jan 2026 | €1.7m |
| 7 | Brighton & Hove Albion - BurnleyBrighton · 3 Jan 2026 | €1.6m |
| 8 | Leeds United - Manchester UnitedLeeds · 4 Jan 2026 | €1.5m |
| 9 | Wolverhampton Wanderers - West Ham UnitedWolverhampton · 3 Jan 2026 | €1.1m |
| 10 | Bournemouth - ArsenalBournemouth · 3 Jan 2026 | €0.37m |
Club ranking · Matchday 20
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Tottenham HotspurH vs Sunderland | €4.2m |
| 2 | Manchester CityH vs Chelsea | €2.6m |
| 3 | Newcastle UnitedH vs Crystal Palace | €2.2m |
| 4 | Aston VillaH vs Nottingham Forest | €1.6m |
| 5 | EvertonH vs Brentford | €1.5m |
| 6 | FulhamH vs Liverpool | €1.4m |
| 7 | Brighton & Hove AlbionH vs Burnley | €1.4m |
| 8 | Leeds UnitedH vs Manchester United | €1.3m |
| 9 | Wolverhampton WanderersH vs West Ham United | €1.0m |
| 10 | BournemouthH vs Arsenal | €0.33m |
| 11 | SunderlandA vs Tottenham Hotspur | €0.13m |
| 12 | ChelseaA vs Manchester City | €0.09m |
| 13 | LiverpoolA vs Fulham | €0.09m |
| 14 | BurnleyA vs Brighton & Hove Albion | €0.08m |
| 15 | Crystal PalaceA vs Newcastle United | €0.08m |
| 16 | Nottingham ForestA vs Aston Villa | €0.07m |
| 17 | Manchester UnitedA vs Leeds United | €0.07m |
| 18 | BrentfordA vs Everton | €0.05m |
| 19 | West Ham UnitedA vs Wolverhampton Wanderers | €0.05m |
| 20 | ArsenalA vs Bournemouth | €0.02m |