Premier LeaguePeriod 2025–26
Premier League Matchday 25
10 fixtures · 6–8 Feb 2026
€20.9m
Real economy activation · whole round▼ 14% vs Matchday 24
Premier League Matchday 25 (2025–26) activated an estimated €20.9m in the real economy across 10 fixtures, according to Reputation League. That is down 14% on Matchday 24. The top fixture was Arsenal vs Sunderland in London (€4.8m).
Fixtures by activation
Every fixture of Premier League Matchday 25, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Arsenal - SunderlandLondon · 7 Feb 2026 | €4.8m |
| 2 | Manchester United - Tottenham HotspurManchester · 7 Feb 2026 | €4.2m |
| 3 | Liverpool - Manchester CityLiverpool · 8 Feb 2026 | €3.1m |
| 4 | Newcastle United - BrentfordNewcastle upon Tyne · 7 Feb 2026 | €2.4m |
| 5 | Fulham - EvertonLondon · 7 Feb 2026 | €1.5m |
| 6 | Leeds United - Nottingham ForestLeeds · 6 Feb 2026 | €1.4m |
| 7 | Brighton & Hove Albion - Crystal PalaceBrighton · 8 Feb 2026 | €1.2m |
| 8 | Wolverhampton Wanderers - ChelseaWolverhampton · 7 Feb 2026 | €1.1m |
| 9 | Burnley - West Ham UnitedBurnley · 7 Feb 2026 | €0.70m |
| 10 | Bournemouth - Aston VillaBournemouth · 7 Feb 2026 | €0.39m |
Club ranking · Matchday 25
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | ArsenalH vs Sunderland | €4.2m |
| 2 | Manchester UnitedH vs Tottenham Hotspur | €3.9m |
| 3 | LiverpoolH vs Manchester City | €2.9m |
| 4 | Newcastle UnitedH vs Brentford | €2.2m |
| 5 | FulhamH vs Everton | €1.3m |
| 6 | Leeds UnitedH vs Nottingham Forest | €1.2m |
| 7 | Brighton & Hove AlbionH vs Crystal Palace | €1.1m |
| 8 | Wolverhampton WanderersH vs Chelsea | €1.0m |
| 9 | BurnleyH vs West Ham United | €0.62m |
| 10 | BournemouthH vs Aston Villa | €0.35m |
| 11 | SunderlandA vs Arsenal | €0.13m |
| 12 | Tottenham HotspurA vs Manchester United | €0.09m |
| 13 | Manchester CityA vs Liverpool | €0.09m |
| 14 | EvertonA vs Fulham | €0.08m |
| 15 | BrentfordA vs Newcastle United | €0.08m |
| 16 | Crystal PalaceA vs Brighton & Hove Albion | €0.07m |
| 17 | Nottingham ForestA vs Leeds United | €0.06m |
| 18 | ChelseaA vs Wolverhampton Wanderers | €0.05m |
| 19 | West Ham UnitedA vs Burnley | €0.05m |
| 20 | Aston VillaA vs Bournemouth | €0.02m |