Premier LeaguePeriod 2025–26
Premier League Matchday 28
10 fixtures · 27 Feb – 1 Mar 2026
€21.7m
Real economy activation · whole round▼ 10% vs Matchday 27
Premier League Matchday 28 (2025–26) activated an estimated €21.7m in the real economy across 10 fixtures, according to Reputation League. That is down 10% on Matchday 27. The top fixture was Arsenal vs Chelsea in London (€5.2m).
Fixtures by activation
Every fixture of Premier League Matchday 28, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Arsenal - ChelseaLondon · 1 Mar 2026 | €5.2m |
| 2 | Manchester United - Crystal PalaceManchester · 1 Mar 2026 | €3.7m |
| 3 | Liverpool - West Ham UnitedLiverpool · 28 Feb 2026 | €3.6m |
| 4 | Newcastle United - EvertonNewcastle upon Tyne · 28 Feb 2026 | €2.5m |
| 5 | Fulham - Tottenham HotspurLondon · 1 Mar 2026 | €1.8m |
| 6 | Leeds United - Manchester CityLeeds · 28 Feb 2026 | €1.5m |
| 7 | Brighton & Hove Albion - Nottingham ForestBrighton · 1 Mar 2026 | €1.3m |
| 8 | Wolverhampton Wanderers - Aston VillaWolverhampton · 27 Feb 2026 | €1.2m |
| 9 | Burnley - BrentfordBurnley · 28 Feb 2026 | €0.63m |
| 10 | Bournemouth - SunderlandBournemouth · 28 Feb 2026 | €0.36m |
Club ranking · Matchday 28
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | ArsenalH vs Chelsea | €4.6m |
| 2 | Manchester UnitedH vs Crystal Palace | €3.5m |
| 3 | LiverpoolH vs West Ham United | €3.3m |
| 4 | Newcastle UnitedH vs Everton | €2.3m |
| 5 | FulhamH vs Tottenham Hotspur | €1.5m |
| 6 | Leeds UnitedH vs Manchester City | €1.3m |
| 7 | Brighton & Hove AlbionH vs Nottingham Forest | €1.1m |
| 8 | Wolverhampton WanderersH vs Aston Villa | €1.1m |
| 9 | BurnleyH vs Brentford | €0.58m |
| 10 | BournemouthH vs Sunderland | €0.32m |
| 11 | ChelseaA vs Arsenal | €0.14m |
| 12 | West Ham UnitedA vs Liverpool | €0.10m |
| 13 | Tottenham HotspurA vs Fulham | €0.09m |
| 14 | Crystal PalaceA vs Manchester United | €0.08m |
| 15 | EvertonA vs Newcastle United | €0.08m |
| 16 | Nottingham ForestA vs Brighton & Hove Albion | €0.07m |
| 17 | Manchester CityA vs Leeds United | €0.07m |
| 18 | Aston VillaA vs Wolverhampton Wanderers | €0.05m |
| 19 | BrentfordA vs Burnley | €0.02m |
| 20 | SunderlandA vs Bournemouth | €0.02m |