Premier LeaguePeriod 2025–26

Premier League Matchday 27

10 fixtures · 21–23 Feb 2026
€24.1m
Real economy activation · whole round▲ 21% vs Matchday 31

Premier League Matchday 27 (2025–26) activated an estimated €24.1m in the real economy across 10 fixtures, according to Reputation League. That is up 21% on Matchday 31. The top fixture was Tottenham Hotspur vs Arsenal in London (€5.6m).

Fixtures by activation

Every fixture of Premier League Matchday 27, ranked by the real-economy demand it activated in the host city.

#FixtureRelativeActivation
1Tottenham Hotspur - ArsenalLondon · 22 Feb 2026
€5.6m
2West Ham United - BournemouthLondon · 21 Feb 2026
€3.6m
3Chelsea - BurnleyLondon · 21 Feb 2026
€3.2m
4Manchester City - Newcastle UnitedManchester · 21 Feb 2026
€2.9m
5Sunderland - FulhamSunderland · 22 Feb 2026
€2.0m
6Aston Villa - Leeds UnitedBirmingham · 21 Feb 2026
€1.8m
7Everton - Manchester UnitedLiverpool · 23 Feb 2026
€1.8m
8Crystal Palace - Wolverhampton WanderersLondon · 22 Feb 2026
€1.3m
9Nottingham Forest - LiverpoolNottingham · 22 Feb 2026
€1.2m
10Brentford - Brighton & Hove AlbionLondon · 21 Feb 2026
€0.77m

Club ranking · Matchday 27

Economic activation attributed to each club for its fixture in this round, home and away.