Premier LeaguePeriod 2026–27
Premier League Matchday 5
10 fixtures · 18–20 Sep 2026
€18.9m
Real economy activation · whole round▼ 12% vs Matchday 4
Premier League Matchday 5 (2026–27) activated an estimated €18.9m in the real economy across 10 fixtures, according to Reputation League. That is down 12% on Matchday 4. The top fixture was Tottenham Hotspur vs Aston Villa in London (€4.8m).
Fixtures by activation
Every fixture of Premier League Matchday 5, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Tottenham Hotspur - Aston VillaLondon · 19 Sep 2026 | €4.8m |
| 2 | Manchester City - SunderlandManchester · 20 Sep 2026 | €3.4m |
| 3 | Newcastle United - Hull CityNewcastle upon Tyne · 19 Sep 2026 | €2.5m |
| 4 | Everton - Ipswich TownLiverpool · 19 Sep 2026 | €1.7m |
| 5 | Fulham - Manchester UnitedLondon · 20 Sep 2026 | €1.7m |
| 6 | Brighton & Hove Albion - ArsenalBrighton · 19 Sep 2026 | €1.4m |
| 7 | Leeds United - Crystal PalaceLeeds · 20 Sep 2026 | €1.3m |
| 8 | Nottingham Forest - Coventry CityNottingham · 19 Sep 2026 | €1.1m |
| 9 | Brentford - ChelseaLondon · 18 Sep 2026 | €0.78m |
| 10 | Bournemouth - LiverpoolBournemouth · 20 Sep 2026 | €0.37m |
Club ranking · Matchday 5
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | Tottenham HotspurH vs Aston Villa | €4.2m |
| 2 | Manchester CityH vs Sunderland | €3.2m |
| 3 | Newcastle UnitedH vs Hull City | €2.3m |
| 4 | EvertonH vs Ipswich Town | €1.5m |
| 5 | FulhamH vs Manchester United | €1.4m |
| 6 | Brighton & Hove AlbionH vs Arsenal | €1.2m |
| 7 | Leeds UnitedH vs Crystal Palace | €1.2m |
| 8 | Nottingham ForestH vs Coventry City | €0.97m |
| 9 | BrentfordH vs Chelsea | €0.70m |
| 10 | BournemouthH vs Liverpool | €0.33m |
| 11 | Aston VillaA vs Tottenham Hotspur | €0.12m |
| 12 | SunderlandA vs Manchester City | €0.09m |
| 13 | Manchester UnitedA vs Fulham | €0.09m |
| 14 | Hull CityA vs Newcastle United | €0.08m |
| 15 | ArsenalA vs Brighton & Hove Albion | €0.07m |
| 16 | Crystal PalaceA vs Leeds United | €0.06m |
| 17 | Coventry CityA vs Nottingham Forest | €0.06m |
| 18 | Ipswich TownA vs Everton | €0.05m |
| 19 | ChelseaA vs Brentford | €0.04m |
| 20 | LiverpoolA vs Bournemouth | €0.02m |