Premier LeaguePeriod 2026–27
Premier League Matchday 1
10 fixtures · 21–24 Aug 2026
€18.7m
Real economy activation · whole round
Premier League Matchday 1 (2026–27) activated an estimated €18.7m in the real economy across 10 fixtures, according to Reputation League. The top fixture was Arsenal vs Coventry City in London (€4.3m).
Fixtures by activation
Every fixture of Premier League Matchday 1, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | Arsenal - Coventry CityLondon · 21 Aug 2026 | €4.3m |
| 2 | Manchester City - BournemouthManchester · 23 Aug 2026 | €3.2m |
| 3 | Newcastle United - LiverpoolNewcastle upon Tyne · 23 Aug 2026 | €2.8m |
| 4 | Everton - Crystal PalaceLiverpool · 22 Aug 2026 | €1.7m |
| 5 | Fulham - ChelseaLondon · 24 Aug 2026 | €1.5m |
| 6 | Brighton & Hove Albion - Aston VillaBrighton · 23 Aug 2026 | €1.4m |
| 7 | Nottingham Forest - Leeds UnitedNottingham · 22 Aug 2026 | €1.1m |
| 8 | Ipswich Town - SunderlandIpswich · 22 Aug 2026 | €1.0m |
| 9 | Hull City - Manchester UnitedHull · 22 Aug 2026 | €0.85m |
| 10 | Brentford - Tottenham HotspurLondon · 22 Aug 2026 | €0.80m |
Club ranking · Matchday 1
Economic activation attributed to each club for its fixture in this round, home and away.
| # | Club | Attributed |
|---|---|---|
| 1 | ArsenalH vs Coventry City | €3.8m |
| 2 | Manchester CityH vs Bournemouth | €2.9m |
| 3 | Newcastle UnitedH vs Liverpool | €2.5m |
| 4 | EvertonH vs Crystal Palace | €1.5m |
| 5 | FulhamH vs Chelsea | €1.3m |
| 6 | Brighton & Hove AlbionH vs Aston Villa | €1.3m |
| 7 | Nottingham ForestH vs Leeds United | €1.0m |
| 8 | Ipswich TownH vs Sunderland | €0.93m |
| 9 | Hull CityH vs Manchester United | €0.76m |
| 10 | BrentfordH vs Tottenham Hotspur | €0.68m |
| 11 | Coventry CityA vs Arsenal | €0.11m |
| 12 | ChelseaA vs Fulham | €0.09m |
| 13 | LiverpoolA vs Newcastle United | €0.09m |
| 14 | BournemouthA vs Manchester City | €0.09m |
| 15 | Aston VillaA vs Brighton & Hove Albion | €0.08m |
| 16 | Leeds UnitedA vs Nottingham Forest | €0.06m |
| 17 | SunderlandA vs Ipswich Town | €0.06m |
| 18 | Crystal PalaceA vs Everton | €0.05m |
| 19 | Manchester UnitedA vs Hull City | €0.05m |
| 20 | Tottenham HotspurA vs Brentford | €0.04m |