Europa LeaguePeriod 2026–27
UEFA Europa League Matchday 1
18 fixtures · 16–17 Sep 2026
€28.8m
Real economy activation · whole round
UEFA Europa League Matchday 1 (2026–27) activated an estimated €28.8m in the real economy across 18 fixtures, according to Reputation League. The top fixture was AC Milan vs Benfica in Milan (€6.9m).
Fixtures by activation
Every fixture of Europa League Matchday 1, ranked by the real-economy demand it activated in the host city.
| # | Fixture | Activation |
|---|---|---|
| 1 | AC Milan - BenficaMilan · 16 Sep 2026 | €6.9m |
| 2 | Celtic - FerencvárosGlasgow · 17 Sep 2026 | €3.1m |
| 3 | Sunderland - AZSunderland · 16 Sep 2026 | €2.8m |
| 4 | Juventus - NECTurin · 17 Sep 2026 | €2.6m |
| 5 | Beşiktaş - MarseilleIstanbul · 17 Sep 2026 | €2.4m |
| 6 | Real Sociedad - BournemouthSan Sebastián · 17 Sep 2026 | €1.6m |
| 7 | Olympiacos - JagielloniaPiraeus · 16 Sep 2026 | €1.6m |
| 8 | Bayer Leverkusen - CeljeLeverkusen · 16 Sep 2026 | €1.5m |
| 9 | Crystal Palace - Lech PoznańLondon · 17 Sep 2026 | €1.5m |
| 10 | Anderlecht - LyonBrussels · 16 Sep 2026 | €1.0m |
| 11 | Levski Sofia - SalzburgSofia · 17 Sep 2026 | €0.80m |
| 12 | Sturm Graz - RennesGraz · 16 Sep 2026 | €0.70m |
| 13 | OFI Crete - HoffenheimHeraklion · 17 Sep 2026 | €0.60m |
| 14 | Omonia - Celta VigoNicosia · 16 Sep 2026 | €0.45m |
| 15 | Lillestrøm - TorreenseLillestrøm · 17 Sep 2026 | €0.36m |
| 16 | Ararat-Armenia - Sparta PragueYerevan · 16 Sep 2026 | €0.35m |
| 17 | Viktoria Plzeň - Union SGPlzeň · 17 Sep 2026 | €0.30m |
| 18 | Hapoel Beer Sheva - Dinamo ZagrebBe'er Sheva · 16 Sep 2026 | €0.06m |
Club ranking · Matchday 1
Economic activation attributed to each club for its fixture in this round, home and away.